Business Plan Writing part 1, rough draft

I started the actually writing of the business plan doing on section a day. I started with the Mission, Goals, and Objectives. I feel this is not the real fun part for me I loved the creating of the food and figuring out the numbers. I want to go to an investor and bring them photos, numbers and food and then verbally tell them what I want to do and they will just hand over the money! Thats me and this is for the visuals and possibly banks out there who need the plan on paper. If you like feel free to read and let me know. I just want to say to the universe I LOVE THE INTERNET! What did we do before it????? Who cares cause my research is done in a hour or two and not days. BTW did you know Pepsi is going "raw" there must be some money in people going healthy.




Mission, goals, objectives
Business description:
Simply Deelicious LLC presents The Garden Spot Café. The Garden Spot Café is a living (raw) vegan food café. With funding projections The Garden Spot Café should open around November 2008. We hope to be conveniently located next to Transformations (a healing, health center) in Las Vegas NV off of Oakey and Rainbow approx 3 miles from Las Vegas Blvd. Our guests will be people interested in their health, raw foodist, vegans, including many tourists coming to Las Vegas, and others just interested in eating more fruits and vegetables.
Mission Statement:
The Garden Spot Café is a living (raw) food café dedicated to providing delicious raw food meals in a “green” friendly fun-loving atmosphere. Creating an environment where everyone is welcomed to feel at home and serviced with great affection and care is our greatest intention. Enjoy our Loved Living Foods!
Goals and objectives:
Goals for the present:
1. Develop a large customer base with $1200 in sales per day 7 days a week ($433,000 gross per year) by providing great food, daily specials and service. Although the business plan projections are much lower I feel these numbers are conservative and will prove to be much higher.
Found in a Marketing Trends article on the internet:
Change is underway in consumer's attitudes toward healthy food. Consumers are becoming more interested in detox, allergen-free foods and snacks that are actually good for them. Raw food manufacturers have entered the market with a new generation of products that have skyrocketing sales figures. Most of the companies are experiencing a double digit growth annually and some have a turnover of several millions already.

The once trendy low-carb lifestyle is clearly on its way out and “Low Fat” is so omnipresent that it has been rendered meaningless. Raw and Living food seems to be the likely contender to fill the void and win the hearts, minds and dollars of consumers.

Today, the diet is promoted for its health benefits, but also as a beauty and an anti-aging regimen. Raw Food is the new spa food -- and is being used alongside exercise to promote a better appearance. One need look no further than the many raw food cafes that are springing up in health clubs and spa centers all over the US and Australia.

What has become clear in recent years is that consumers are demanding more holistic approaches, not just diets. Consumers, having grown weary of diets like Atkins and South Beach are beginning to see natural options like live food and Ayurvedic diets as sustainable, long-term choices for maintaining health and weight. The growing demand for more allergen-free food is also helping to drive consumers towards this new health regimen.

To understand the pros and cons of the diet, we have analyzed all the raw and living products found in health food stores and forward-thinking supermarkets in the U.S, Canada, Australia, and England, interviewed 25 key people in the food and health industry, and spoken to consumers.

This report, which is the first marketing report on Raw & Living food available on the market, is going to inform you about the opportunities for food manufacturers and help you to answer the crucial question: should we participate in this trend?

Benefits:

* Evaluate the market potential of an emerging new diet: Raw & Living food diet
* Increase your market share by identifying the major growth opportunities in natural and health-oriented food
* Anticipate and assess the future of natural and health-oriented foods
* Capture the growing demand for detox, allergen-free and superfood products
* Be the first to anticipate the new frontiers of food: food as a beauty and anti-ageing regimen & food as the new medicine
* Not just about market figures - with 200 professionally-shot proprietary images, visualize the product ranges like you had the product in front of you

One might be aware that if Pepsi is getting into the raw food game the trend must be on the financial rise:

Pepsi Raw: Pepsi's Pure Cane Sugar Variant Cola
Submitted by Julie on October 30, 2007 - 11:22am.

* Business
* Business & Technology
* Food
* Food & Beverage
* Food Products
* News

A recent trademark filing by PepsiCo. reveals some of their future product plans. On October 23rd, the cola giant filed to protect the trademark "Pepsi Raw" as used in relation to a soft drink. This latest filing is similar to a March 2007 filing with the UK Intellectual Property Office which also featured a Pepsi Raw logo.

The name "Pepsi Raw" is just one of the names floating around the net which refers to a variation of the existing Pepsi cola that will contain pure cane sugar instead of high fructose corn syrup.

If you're itching for some pure cane sugar cola in the meantime, grab yourself a refreshing Jones Pure Cane Cola or a Mexican Coke.


2. Provide Interactive Living Food Prep Classes once a month, encouraging people to eat healthy by helping them create living foods is a win win for them and will keep customers coming back.
3. Provide a Raw Cakes and Pie service, options for people wanting to continue to eat living foods even on special occasions.
4. Sell information: books, magazines, Vita-Mix, Juicers, Dehydrators, and possibly supplements, to help others continue on their health path.
Goals for the next 2-5 years:
1. Sales increase to $2000 or more per day 7 days a week ($720,000 per year gross sales). Continuing to provide great guest service and fabulous foods word of mouth will spread, Las Vegas will continue to grow and from what I have seen over the past 10 years in the health community there is a fast growing trend towards people taking care of themselves and their health. Through much research with other colleagues of Living or Raw food businesses, there is a 50% to 100% increase in customer base per year. (David Wolfe: Sunfoods, Omar: Living Cuisine Restaurant, Udo: Aulac Restaurant)
2. Providing 2 Interactive Living Food Prep classes a week.
3. Living Food Catering Service.
4. Daily Fresh packaged meals to Whole Foods Stores and possible other health food stores. i.e. salads, living pizza’s, raw burgers and “fries”, Curry Tai dinner.
5. Expansion to East side of Las Vegas or Henderson, Green Valley area.
6. Possible expansion to other states.
Advertising: Donald Trump writes in many of his books that the best way to advertise to get the media to notice you and they will give you free advertising. The owner of the Living Cuisine in Salt Lake City, UT told me he never pays to advertise that word of mouth is the best and fastest way to advertise. My goal both short and long term in advertising is to do possible animal fund raisers, sponsor a know health professional, create positive media attention and keep the word of mouth strong with great food and fun experience.