I started the actually writing of the business plan doing on section a day. I started with the Mission, Goals, and Objectives. I feel this is not the real fun part for me I loved the creating of the food and figuring out the numbers. I want to go to an investor and bring them photos, numbers and food and then verbally tell them what I want to do and they will just hand over the money! Thats me and this is for the visuals and possibly banks out there who need the plan on paper. If you like feel free to read and let me know. I just want to say to the universe I LOVE THE INTERNET! What did we do before it????? Who cares cause my research is done in a hour or two and not days. BTW did you know Pepsi is going "raw" there must be some money in people going healthy.
Mission, goals, objectives
Business description:
Simply Deelicious LLC presents The Garden Spot Café. The Garden Spot Café is a living (raw) vegan food café. With funding projections The Garden Spot Café should open around November 2008. We hope to be conveniently located next to Transformations (a healing, health center) in Las Vegas NV off of Oakey and Rainbow approx 3 miles from Las Vegas Blvd. Our guests will be people interested in their health, raw foodist, vegans, including many tourists coming to Las Vegas, and others just interested in eating more fruits and vegetables.
Mission Statement:
The Garden Spot Café is a living (raw) food café dedicated to providing delicious raw food meals in a “green” friendly fun-loving atmosphere. Creating an environment where everyone is welcomed to feel at home and serviced with great affection and care is our greatest intention. Enjoy our Loved Living Foods!
Goals and objectives:
Goals for the present:
1. Develop a large customer base with $1200 in sales per day 7 days a week ($433,000 gross per year) by providing great food, daily specials and service. Although the business plan projections are much lower I feel these numbers are conservative and will prove to be much higher.
Found in a Marketing Trends article on the internet:
Change is underway in consumer's attitudes toward healthy food. Consumers are becoming more interested in detox, allergen-free foods and snacks that are actually good for them. Raw food manufacturers have entered the market with a new generation of products that have skyrocketing sales figures. Most of the companies are experiencing a double digit growth annually and some have a turnover of several millions already.
The once trendy low-carb lifestyle is clearly on its way out and “Low Fat” is so omnipresent that it has been rendered meaningless. Raw and Living food seems to be the likely contender to fill the void and win the hearts, minds and dollars of consumers.
Today, the diet is promoted for its health benefits, but also as a beauty and an anti-aging regimen. Raw Food is the new spa food -- and is being used alongside exercise to promote a better appearance. One need look no further than the many raw food cafes that are springing up in health clubs and spa centers all over the US and Australia.
What has become clear in recent years is that consumers are demanding more holistic approaches, not just diets. Consumers, having grown weary of diets like Atkins and South Beach are beginning to see natural options like live food and Ayurvedic diets as sustainable, long-term choices for maintaining health and weight. The growing demand for more allergen-free food is also helping to drive consumers towards this new health regimen.
To understand the pros and cons of the diet, we have analyzed all the raw and living products found in health food stores and forward-thinking supermarkets in the U.S, Canada, Australia, and England, interviewed 25 key people in the food and health industry, and spoken to consumers.
This report, which is the first marketing report on Raw & Living food available on the market, is going to inform you about the opportunities for food manufacturers and help you to answer the crucial question: should we participate in this trend?
Benefits:
* Evaluate the market potential of an emerging new diet: Raw & Living food diet
* Increase your market share by identifying the major growth opportunities in natural and health-oriented food
* Anticipate and assess the future of natural and health-oriented foods
* Capture the growing demand for detox, allergen-free and superfood products
* Be the first to anticipate the new frontiers of food: food as a beauty and anti-ageing regimen & food as the new medicine
* Not just about market figures - with 200 professionally-shot proprietary images, visualize the product ranges like you had the product in front of you
One might be aware that if Pepsi is getting into the raw food game the trend must be on the financial rise:
Pepsi Raw: Pepsi's Pure Cane Sugar Variant Cola
Submitted by Julie on October 30, 2007 - 11:22am.
* Business
* Business & Technology
* Food
* Food & Beverage
* Food Products
* News
A recent trademark filing by PepsiCo. reveals some of their future product plans. On October 23rd, the cola giant filed to protect the trademark "Pepsi Raw" as used in relation to a soft drink. This latest filing is similar to a March 2007 filing with the UK Intellectual Property Office which also featured a Pepsi Raw logo.
The name "Pepsi Raw" is just one of the names floating around the net which refers to a variation of the existing Pepsi cola that will contain pure cane sugar instead of high fructose corn syrup.
If you're itching for some pure cane sugar cola in the meantime, grab yourself a refreshing Jones Pure Cane Cola or a Mexican Coke.
2. Provide Interactive Living Food Prep Classes once a month, encouraging people to eat healthy by helping them create living foods is a win win for them and will keep customers coming back.
3. Provide a Raw Cakes and Pie service, options for people wanting to continue to eat living foods even on special occasions.
4. Sell information: books, magazines, Vita-Mix, Juicers, Dehydrators, and possibly supplements, to help others continue on their health path.
Goals for the next 2-5 years:
1. Sales increase to $2000 or more per day 7 days a week ($720,000 per year gross sales). Continuing to provide great guest service and fabulous foods word of mouth will spread, Las Vegas will continue to grow and from what I have seen over the past 10 years in the health community there is a fast growing trend towards people taking care of themselves and their health. Through much research with other colleagues of Living or Raw food businesses, there is a 50% to 100% increase in customer base per year. (David Wolfe: Sunfoods, Omar: Living Cuisine Restaurant, Udo: Aulac Restaurant)
2. Providing 2 Interactive Living Food Prep classes a week.
3. Living Food Catering Service.
4. Daily Fresh packaged meals to Whole Foods Stores and possible other health food stores. i.e. salads, living pizza’s, raw burgers and “fries”, Curry Tai dinner.
5. Expansion to East side of Las Vegas or Henderson, Green Valley area.
6. Possible expansion to other states.
Advertising: Donald Trump writes in many of his books that the best way to advertise to get the media to notice you and they will give you free advertising. The owner of the Living Cuisine in Salt Lake City, UT told me he never pays to advertise that word of mouth is the best and fastest way to advertise. My goal both short and long term in advertising is to do possible animal fund raisers, sponsor a know health professional, create positive media attention and keep the word of mouth strong with great food and fun experience.
Friday, August 29, 2008
Sunday Brunch
I came up with a possible new plan for Sundays at the Garden Spot Cafe, Sunday Brunch from 12-4. Delicious raw pancakes, sausage, bacon, berries n cream, smoothies, fruit and savory crepes and live oatmeal. I am not 100% sure I will do it and it is a fun possibility(i love this word)!
What do you think?
I am still coming perfecting my "bread" recipes but so far I think the crepes and pancakes and jam and sauces are fabulous. I am thinking of providing salads still and of course desserts. This will also give me Sunday night to provide my interactive living food classes. I am so excited and I am anticipating the opening and even all the doing of running a restaurant. I am in heaven when I am creating living foods. Sunday I am making a living Calzone to try out for one of the daily specials.
Tuesday, August 12, 2008
Numbers, Menu, and Name
At the small Business orientation, the center gave us the paperwork to start placing numbers to our ideas. I needed food costs in order to know what to charge for the food, construction, equipment, leasing for the building (list below).
First I went to work on creating recipes (I usually just wing it) measuring and figuring out what it cost to make each dish I plan to have on the menu and some not so great ideas. fun fun fun and yum yum yum(some samples on the front of this blog)
Just to help you begin to salivate made with all living foods and of course love!:
fruit and green smoothie,
mexi pizza, tacos and rice
passion pasta, ravenous tomato ravioli
pizza that you will want to live for
Thai curry yumminess with, nori rolls and "fried" rice
veggie burger wraps, jicama fries, and rockin ranch salad
Kinky Orange Kale salad
Blake's famous Almond shake
Cocoa/carob Torte
creamy dream custard desserts
and more will daily specials
Second, the name what to name a delicious raw food restaurant???? I thought "Simply Deelicious" would work and yet I was not feeling totally inspired as to what menu theme I would like. I felt like an artist with all the right colors and lack of what to paint. Then one day I received a call from a friend who's little beautiful bonus daughter wanted to share the name "raw garden" cafe. I loved the garden part and still nothing. A few days later I came up with "The Garden Spot Cafe" and it just felt great!!! So the birth of my new baby has a name, The Garden Spot Cafe, a menu with a theme (I will include soon), and my heart feel peaceful and in bliss. fun fun fun
Third, numbers. This is fun and full of opportunity to learn and dream. What to charge, based on food cost vs market? How many people will come to The Garden Spot, per day, per month, per year? Start up expenses and sources and running costs. I never thought it would be this complex to create living food creations and an environment for others to sit down, relax and enjoy a beautiful experience. I will tell you this I know this is what I was born in this time space reality to do. I feel in my heart and soul that The Garden Spot Cafe will BE and BE successful! The Garden Spot Cafe IS I will put my gratitude out there to all who will be apart of an amazing experience. Thank you to all who helped create and love this dream with me!
What I have been figuring out for the past 30 days:
Start Up Sources and Expenses
Start Up Expenses
Item Amount
Leasehold Improvements
Appliances
Tables, Chairs, tableware, plates, serving, store
Utility Deposits
Lease Deposit: 1200X$1.50sq ft 3yr 2more opt
Advertising
Signage
Postage
Business Licenses and Permits
Pre-opening Salaries and Admin Expenses
Prepaid Insurance and others
Opening Supplies
Opening Inventory
Reserve
Working Capital Reserve
TOTAL Opening Expenses
Start Up Sources
Investor
TOTAL Source of Funds
The Garden Spot Café
Projected Income Statement Year 1 Month 1
REVENUE
Smoothie $5.08per
30days X 20-40 per day Low month $3,048 High Month $6,096
Apt. and Sandwiches $6.75per
30 days X 10-20 per day Low Month $2025 High Month $4050
Pizza Plate $9.50per
30 days X 15-30 per day Low Month $4275 High Month $8550
Salad $11.00per
30 days X 10-20 per day Low Month $3300 High Month $6,600
Dinner $12.50per
30 days X 10-20 per day Low Month $3750 High Month $7500
TOTAL REVENUE per Month Low $16,398 High $32,796
Low Year: $196,776 High Year $393,552
COST OF GOODS SOLD (COGS)
Smoothie $2.10per
30 days X 15-30 per day Low Month $945 High Month $1890
Apt and Sandwiches $3.00per
30 days X 10-20 per day Low Month $900 High Month $1800
Pizza Plate $4.00per
30 days X 15-30 per day Low Month $1800 High Month $3600
Salads $5.00per
30 days X 10-20 per day Low Month $1,500 High Month $3,000
Dinner $6.50per
30 days X 10-20 per day Low Month $1950 High Month $3900
TOTAL COGS per Month Low $7,095 High $14,190
Low Year: $85,140 High Year: $170,280
Gross Profit Revenue Per Month Low $9,303 High $18,606
OPERATING EXPENSES
Accounting
Advertising
Credit Card Fees
Insurance
Office Expenses
Owner Salary
Employee Salaries (1 full, 2 part)
Rent
Repair and Maintenance
Telephone
Utilities
Operating Supplies
TOTAL OPERATING EXPENSES
OPERATING PROFIT
MORE to Come after 30 days for food prepping, number crunching, and creative menu making I went back to the Nevada Business Center and took them my figures and menu. They are spread sheeting and will get back to me with further to do's. I am creating a web site, blog and continuing to know that my dream IS!!!
First I went to work on creating recipes (I usually just wing it) measuring and figuring out what it cost to make each dish I plan to have on the menu and some not so great ideas. fun fun fun and yum yum yum(some samples on the front of this blog)
Just to help you begin to salivate made with all living foods and of course love!:
fruit and green smoothie,
mexi pizza, tacos and rice
passion pasta, ravenous tomato ravioli
pizza that you will want to live for
Thai curry yumminess with, nori rolls and "fried" rice
veggie burger wraps, jicama fries, and rockin ranch salad
Kinky Orange Kale salad
Blake's famous Almond shake
Cocoa/carob Torte
creamy dream custard desserts
and more will daily specials
Second, the name what to name a delicious raw food restaurant???? I thought "Simply Deelicious" would work and yet I was not feeling totally inspired as to what menu theme I would like. I felt like an artist with all the right colors and lack of what to paint. Then one day I received a call from a friend who's little beautiful bonus daughter wanted to share the name "raw garden" cafe. I loved the garden part and still nothing. A few days later I came up with "The Garden Spot Cafe" and it just felt great!!! So the birth of my new baby has a name, The Garden Spot Cafe, a menu with a theme (I will include soon), and my heart feel peaceful and in bliss. fun fun fun
Third, numbers. This is fun and full of opportunity to learn and dream. What to charge, based on food cost vs market? How many people will come to The Garden Spot, per day, per month, per year? Start up expenses and sources and running costs. I never thought it would be this complex to create living food creations and an environment for others to sit down, relax and enjoy a beautiful experience. I will tell you this I know this is what I was born in this time space reality to do. I feel in my heart and soul that The Garden Spot Cafe will BE and BE successful! The Garden Spot Cafe IS I will put my gratitude out there to all who will be apart of an amazing experience. Thank you to all who helped create and love this dream with me!
What I have been figuring out for the past 30 days:
Start Up Sources and Expenses
Start Up Expenses
Item Amount
Leasehold Improvements
Appliances
Tables, Chairs, tableware, plates, serving, store
Utility Deposits
Lease Deposit: 1200X$1.50sq ft 3yr 2more opt
Advertising
Signage
Postage
Business Licenses and Permits
Pre-opening Salaries and Admin Expenses
Prepaid Insurance and others
Opening Supplies
Opening Inventory
Reserve
Working Capital Reserve
TOTAL Opening Expenses
Start Up Sources
Investor
TOTAL Source of Funds
The Garden Spot Café
Projected Income Statement Year 1 Month 1
REVENUE
Smoothie $5.08per
30days X 20-40 per day Low month $3,048 High Month $6,096
Apt. and Sandwiches $6.75per
30 days X 10-20 per day Low Month $2025 High Month $4050
Pizza Plate $9.50per
30 days X 15-30 per day Low Month $4275 High Month $8550
Salad $11.00per
30 days X 10-20 per day Low Month $3300 High Month $6,600
Dinner $12.50per
30 days X 10-20 per day Low Month $3750 High Month $7500
TOTAL REVENUE per Month Low $16,398 High $32,796
Low Year: $196,776 High Year $393,552
COST OF GOODS SOLD (COGS)
Smoothie $2.10per
30 days X 15-30 per day Low Month $945 High Month $1890
Apt and Sandwiches $3.00per
30 days X 10-20 per day Low Month $900 High Month $1800
Pizza Plate $4.00per
30 days X 15-30 per day Low Month $1800 High Month $3600
Salads $5.00per
30 days X 10-20 per day Low Month $1,500 High Month $3,000
Dinner $6.50per
30 days X 10-20 per day Low Month $1950 High Month $3900
TOTAL COGS per Month Low $7,095 High $14,190
Low Year: $85,140 High Year: $170,280
Gross Profit Revenue Per Month Low $9,303 High $18,606
OPERATING EXPENSES
Accounting
Advertising
Credit Card Fees
Insurance
Office Expenses
Owner Salary
Employee Salaries (1 full, 2 part)
Rent
Repair and Maintenance
Telephone
Utilities
Operating Supplies
TOTAL OPERATING EXPENSES
OPERATING PROFIT
MORE to Come after 30 days for food prepping, number crunching, and creative menu making I went back to the Nevada Business Center and took them my figures and menu. They are spread sheeting and will get back to me with further to do's. I am creating a web site, blog and continuing to know that my dream IS!!!
Wednesday, August 6, 2008
Idea
I read today that there is a problem with eating a healthy raw vegan diet, too much energy. I can say for the most part YES I do agree.
My plans this year were to start traveling with the kids and explore the USA. For reasons that worked out the way they did my life is here in Las Vegas, NV or at least for the next 5 years. So all is well and after many moments of growth and awareness I felt a strong pull to follow my passion and start a business (cant travel, start business) (in addition my husband and I needed a tax write off).
What to do was the real dilemma???? What ever I do I must included my 2 young men 8 and 6. My passion is life and all is great when all the expert advise you to follow your passion and all will be well, money will come, etc. So I start to brain storm to myself: write a book, create a green energy cable show, be a midwife, write a screen play for The Red Tent (book and I am still going to do this)???
(I know this is getting long and yet important as to the process) As I am muling this all over I am sitting down with a great friend and being the auditory person I am I start to talk over my wanting of family biz and what are my passions and/or talents to create one. I come up with what I really love to do is prepare living foods, cook, be with my kids, communication and being with all people. I could start a raw food restaurant. I am great at food preparing, I have been doing it ever since I can remember, the boys could be apart of it, I love to serve others and I love being around people! As soon as I got home I started writing down the pros and cons [btw I have wanted to own a restaurant for the past 15 yrs, timing was off] and the list on the pro side just kept getting bigger and bigger, even the boys jumped on board and started deciding what they could do in the restaurant, how much money they could earn and get to eat lots of great foods.
I felt I wanted a business plan to check out the numbers and use it to gain funding. Would this be a profitable business??
So one call to the Nevada Small Business Center (all the help you need and free, I had been there 2 others times) and July 10th started me on my business quest to see IF a living foods cafe would be profitable.
Next: Orientation-fill in the numbers
My plans this year were to start traveling with the kids and explore the USA. For reasons that worked out the way they did my life is here in Las Vegas, NV or at least for the next 5 years. So all is well and after many moments of growth and awareness I felt a strong pull to follow my passion and start a business (cant travel, start business) (in addition my husband and I needed a tax write off).
What to do was the real dilemma???? What ever I do I must included my 2 young men 8 and 6. My passion is life and all is great when all the expert advise you to follow your passion and all will be well, money will come, etc. So I start to brain storm to myself: write a book, create a green energy cable show, be a midwife, write a screen play for The Red Tent (book and I am still going to do this)???
Still there were many flaws in these businesses. I decided to take a break from the what to do stuff and just read. As I re-read my favorite book, The Red Tent, I started to be inspired by the family business aspect of the history behind the book. Young men learned from their father and young girls learned from their mothers all about real life living and earning a living. There were colleges and schools back then but mostly people learned from their parents, math, reading, writing, knowledge came along depending on the need. If you did not like the family biz of bakery next door there carpenter or shoe maker was there for another trait to learn.
(I know this is getting long and yet important as to the process) As I am muling this all over I am sitting down with a great friend and being the auditory person I am I start to talk over my wanting of family biz and what are my passions and/or talents to create one. I come up with what I really love to do is prepare living foods, cook, be with my kids, communication and being with all people. I could start a raw food restaurant. I am great at food preparing, I have been doing it ever since I can remember, the boys could be apart of it, I love to serve others and I love being around people! As soon as I got home I started writing down the pros and cons [btw I have wanted to own a restaurant for the past 15 yrs, timing was off] and the list on the pro side just kept getting bigger and bigger, even the boys jumped on board and started deciding what they could do in the restaurant, how much money they could earn and get to eat lots of great foods.
I felt I wanted a business plan to check out the numbers and use it to gain funding. Would this be a profitable business??
So one call to the Nevada Small Business Center (all the help you need and free, I had been there 2 others times) and July 10th started me on my business quest to see IF a living foods cafe would be profitable.
Next: Orientation-fill in the numbers
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